Here is a list of 15 strategies to get more former students involved at your elementary school.
1. Maintain Updated Address Lists
In order to keep in touch with people as they grow older and move on from your elementary school, it is important to maintain accurate and current mailing addresses and email addresses, as well. If this has not been done at your school, start now to develop a database for your current students. It may be a big undertaking, but it would also be wise to go back through past student records and match them with current high school students. This way, you have a jump on those kids who will be the next generation to go out into the "real world".
2. Create an Alumni Page on Your School Website
Since the Internet has become such a regular part of people's lives, a website is the perfect medium to communicate with far-flung alumni. If you do not already have at least one page on your site devoted to alumni news and relations, you should create one right away. You can scan and post old pictures and maybe even do a "Can you name this person?" contest. Use this site to announce upcoming events or important school news items, such as a community service project or excellent school test scores. This keeps alumni, even if they live in another part of the country in the loop, so to speak.
3. Send Out an Annual Alumni Newsletter
A printed newsletter shares the same objective as a page on your school website, but it is perhaps a little more formal and is for folks who do not visit you on the web. With the printed newsletter, you can also insert a returnable donation envelope. I would suggest coming up with an established name for your alumni news publication (more than just "The Alumni Newsletter"). By branding your website and newsletter, you are becoming more memorable to your potential alumni audience.
4. Don't Push too Heavy on the Fundraising Angle
As with any fundraising effort, you need to pick the right place and time. It is wise to remember that an elementary school is probably going to fall lower on a person's giving priority list than their university or church. The best approach with alumni is to appeal to their sense of nostalgia, the future promise for their children at the same school, and then simply present the need. Just lay it out there for them. If you push too much, you will possibly sever any sense of connection they had. If you play it right, however, you'll get their brains and their hearts going at the same time, and they find a way to help the school.
5. Form an Official Alumni Group
In any important effort, it is smart to develop a group of people that is committed to leading it and growing it. As a school fundraising leader or administrator, you may be called upon to get this group going, but you should not be responsible for the long-term health of the group. Once you have a few solid members on the alumni committee, discuss the group's mission and strategy and then get out of their way. Let them take the ownership.
6. Keep School Athletic Records Posted for Years
If your school has any sort of intramural team or even something as simple as track and field day, I suggest that you keep accurate records and post them. Alumni love to come back and see if their records are still standing. Nothing does more for someone's ego than learning nobody has been able to beat their record in twenty years!
7. Keep School Yearbooks on Hand
Elementary school yearbooks can easily be lost over the years. Make sure you keep a few copies in your library from each year, going as far back as you can. Let the alumni who visit your school know that you have them on file to look at if they wish. Flipping through those pages could really spark a trip down memory lane and that could get them to make a donation. You never know...
8. Create an Annual Student Award
If you don't do this already, consider creating an annual student award based on citizenship or school spirit or both. Give the winners a trophy, but also engrave their names on a perpetual plaque that will be displayed in your main hallway for years. An award like this gives your school an instant tradition and something to proudly show off to a child of a former student. "Hey son, look at this. I won this award way back in 2008!"
9. Honor Various Groups of Alumni at School Functions
If your school has an annual auction or other large gathering, consider using the opportunity to honor a group of alumni or a class from 20 years ago. You could make a photo slideshow and display it during dinner time, for instance. Anyway that you can throw a spotlight on former students, the greater the message you send to current students: We Remember You!
10. Celebrate Long-Employed Teachers
Nothing draws a student back to an elementary school like a favorite old teacher. I know I can still name every single teacher I had from pre-school until 6 grade- and I'm almost 40! If there is a teacher at your school who is retiring after many years of service, consider throwing a huge community-wide blow-out party and inviting any person whoever sat in her class to attend. Tell them to be ready to share stories!
This kind of event could really draw alumni out, who might never have otherwise gotten involved. Advertise this event well ahead of time in the local paper and on local television and radio. Put up fliers everywhere. And, make sure to ask the media to cover the event as a "feel-good piece". All this exposure is only going to help your school in the long run to get more alumni involved.

